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3 Things to Consider While Selecting Your Marketing Automation Tools

If you’re new to business automation, you ability wish to anticipate about how you and your aggregation will wish to accept those automatic processes in the appropriate way. Considering how the business automation industry is growing with added acceptance rates, it’s important to ensure automation is done efficiently. For starters, let’s accede a few statistics:

a. About 49% of businesses use some anatomy of email automation. (Email monday, 2018)

b. In the next two years, an added 21% of business leaders plan to use a business automation platform. (Salesforce, 2017)

c. Spending for business automation accoutrement is accepted to ability $25.1 billion annually by 2023. (Martech Today, 2018)

d. 79% of top-performing companies accept been application business automation for three or added years. (Venture Harbour, 2017)

e. 80% of marketers application automation software accomplish added leads. (LinkedIn, 2016)

Source: HubSpot Business Statistics

Clearly, abounding industries are adopting business automation software and technology tools;these are few absolutely important things that you charge to accumulate in apperception while authoritative your choices:

1. Don’t automate bad processes and beware of outsourced lists

Map your business processes that drive cartage and leads thoroughly. Flow of leads through the funnel, including allocation and their sources are key. Hence, map those backdrop accurately. Make abiding that the associates of your aggregation who run these processes are on-board with any changes that such automation will accompany to their circadian work. Appointing a change administrator (champion) who is a business action specialist will save you time and money. Identify and annihilate poor processes – fix the action afore you can automate it.

2. Beware of outsourced lists and automate advance accomplishment to break compliant

Avoid affairs email lists and sending them automatic email campaigns. These will abort and become cher to resolve. Especially now, with GDPR, this can get your business into a accomplished lot of trouble. Automation accoutrement can be a life-saver with their built-in measures to ensure that some of your processes are adjustable with the new laws. That said, the software is an alone enabler and you accept to do the plan to break compliant. To added advice the process, focus on creating agitative agreeable that will actuate humans to assurance up for your agreeable offerings (say, eBooks and activated GIFs) and body + abound your own opt-in database that can bear bigger advance conversion.

Email databases will expire as the years cycle by so it’s important to accumulate breeding new leads at a college amount than the accomplishment rate; which is about 25% per year. To accomplish new leads, you charge to consistently actualize bigger content, architecture absorbing calls-to-actions &landing pages, address agreeable blogs and optimise your website for the seek engines. Automation is abundant for adorning leads, but you charge to accomplish those leads aboriginal for the next footfall to happen.

3. Don’t let adorned appearance fool you

When deploying a marketing automation for your needs, don’t let adorned appearance fool you. Each software will accept altered acquirements curve, and maybe application a software with an easier UI ability acceleration up processes. But, if it doesn’t break your business action accompanying (specific) problems, again it ability not be the software for you.

– Higher Performing Industrial